Field notes, not commandments

Less inspiration.
More next steps.

Original guides for the work between “I have an idea” and “someone actually uses it.” Practical examples. Honest tradeoffs. No success guarantees in a trench coat.

01 / VALIDATION

Your Mom Is Not Product-Market Fit

Love is unconditional. Demand isn’t. Find evidence that strangers need what you’re building.

Read the field notes ↗02 / BUILDING

Nobody Cares About Your Tech Stack

Choose boring tools and spend your complexity budget on the problem.

Read the field notes ↗03 / DISTRIBUTION

Distribution Is the Final Boss

A useful product still needs a repeatable way to reach the right people.

Read the field notes ↗04 / WORKING WITH AI

Your AI Agent Is Not Your Cofounder

Use AI to compress the work, not to outsource judgment or customer evidence.

Read the field notes ↗05 / PRODUCT DECISIONS

Before You Ship Another Feature

A practical pause button for the feature treadmill.